1. The Washington Post:
Taylor Swift’s record-shattering Eras Tour is set to be the most lucrative concert run in American history. But the massive production not only provided a jolt of money to sold-out stadiums — it also infused the American economy with a trickle-down flow of cash.
The biggest windfall is headed straight to Swift, who stands to make as much as $4.1 billion from the Eras Tour, according to estimates from Peter Cohan, an associate professor of management at Babson College.
That’s assuming the pop star ends up keeping the standard artist’s share of roughly 85 percent of her tour’s revenue, with average ticket prices of $456. Swift’s earnings would be the most from a single tour for any musical act to date — and more than the yearly economic output of 42 countries, including Liberia, which has more than 5 million people.
But the impact of the Eras Tour extends far beyond what Swift takes home. In one of the few efforts to assess spending by concertgoers, software company QuestionPro quizzed 592 Swifties who responded to an opt-in online survey. Based on their answers and average concert attendance, the company estimates that Swift’s fans spent about $93 million per show — yes, on tickets, but also on merchandise, travel, hotels, food and outfits.
Add all that up, and by the end of the U.S. tour, you’ve got a $5.7 billion boost to the country’s economy. That’s enough to give $440 to each person in Swift’s home state of Pennsylvania. Or almost enough to send every American a $20 bill. (Source: washingtonpost.com)
2. Super Bowls.
Swift's Eras Tour went to 20 U.S. cities. The only real comparison to these events is the Super Bowl. But unlike the singular Super Bowl weekend, the Swift concerts happened on 53 different nights in 20 different locations over the course of five months. According to the NFL, host cities earn approximately $400 million from the Super Bowl. Taylor Swift basically performed the equivalent of three Super Bowls every weekend over five months. The total economic impact of the tour might approach $10 billion, including indirect spending from those who joined the action but didn't attend the shows. (Source: newsweek.com)
3. Taylor Swift is Spotify’s 2023 most-played artist. According to Spotify Wrapped, Swift was 2023’s most-streamed artist globally, raking in more than 26.1 billion streams since January 1. That means the pop powerhouse has dethroned Puerto Rican reggaetón star Bad Bunny, who held the coveted title for three years in a row beginning in 2020. He’s in the number two slot in 2023, followed by The Weeknd in third, Drake in fourth, and regional Mexican musician Peso Pluma in fifth. (Source: apnews.com)
Keep reading with a 7-day free trial
Subscribe to Political News Items to keep reading this post and get 7 days of free access to the full post archives.